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"""
author: 方星钧(ffman)
description: 清洗6大站点对应的 “ods_brand_analytics” 的表: 字段重命名+热搜词、新出词、上升词
table_read_name: ods_brand_analytics
table_save_name: dim_st_detail
table_save_level: dim
version: 3.0
created_date: 2022-11-21
updated_date: 2023-03-13
"""
import os
import sys
os.environ["PYARROW_IGNORE_TIMEZONE"] = "1"
sys.path.append(os.path.dirname(sys.path[0])) # 上级目录
from pyspark.storagelevel import StorageLevel
from utils.templates import Templates
# from ..utils.templates import Templates
from pyspark.sql.types import StringType, IntegerType
# 分组排序的udf窗口函数
from pyspark.sql.window import Window
from pyspark.sql import functions as F
class DwtStDetail(Templates):
def __init__(self, site_name='us', date_type="month", date_info='2022-1'):
super().__init__()
self.site_name = site_name
self.date_type = date_type
self.date_info = date_info
self.date_info2 = date_info
self.db_save = f'dim_st_detail'
self.spark = self.create_spark_object(app_name=f"{self.db_save}: {self.site_name}, {self.date_type}, {self.date_info}")
# if self.date_type == '4_week':
# self.date_info = '2022-12-17'
self.get_date_info_tuple()
self.date_info_last = str()
self.get_date_info_last()
self.date_info_current_last_year = self.date_info.replace(f"{self.year}", f"{int(self.year)-1}") # 去年同期
self.df_st_detail = self.spark.sql(f"select 1+1;")
self.df_st_quantity = self.spark.sql(f"select 1+1;")
self.df_st_rate = self.spark.sql(f"select 1+1;")
self.df_asin_history = self.spark.sql(f"select 1+1;")
self.df_st_detail_current = self.spark.sql(f"select 1+1;")
self.df_st_detail_current_last_year = self.spark.sql(f"select 1+1;")
self.df_st_detail_last = self.spark.sql(f"select 1+1;")
self.df_st_detail_duplicated = self.spark.sql(f"select 1+1;")
self.df_save = self.spark.sql(f"select 1+1;")
self.partitions_num = 3
self.reset_partitions(partitions_num=self.partitions_num)
self.partitions_by = ['site_name', 'date_type', 'date_info']
self.u_handle_columns_asin123 = self.spark.udf.register("u_handle_columns_asin123", self.udf_handle_columns_asin123, StringType())
self.u_is_ascending = self.spark.udf.register("u_is_ascending", self.udf_is_ascending, IntegerType())
self.u_is_search = self.spark.udf.register("u_is_search", self.udf_is_search, IntegerType())
self.u_get_asin_top = self.spark.udf.register("u_get_asin_top", self.udf_get_asin_top, StringType())
def get_date_info_last(self):
df = self.df_date.toPandas()
if self.date_type == 'day':
date_id = tuple(df.loc[df.date == self.date_info].id)[0]
df_loc = df.loc[df.id == (date_id - 1)]
self.date_info_last = tuple(df_loc.date)[0]
if self.date_type == 'week':
date_id = tuple(df.loc[(df[f'year_{self.date_type}'] == self.date_info) & (
df.week_day == 1)].id)[0]
df_loc = df.loc[df.id == (date_id - 7)]
self.date_info_last = tuple(df_loc.date)[0]
if self.date_type == 'month':
if int(self.month) == 1:
self.date_info_last = f"{int(self.year) - 1}-12"
else:
month = f"0{int(self.month) - 1}" if int(self.month) <= 10 else f"{int(self.month) - 1}"
self.date_info_last = f"{self.year}-{month}"
print("self.date_info_last:", self.date_info_last)
@staticmethod
def udf_handle_columns_asin123(asin):
if len(str(asin)) == 10:
return asin
else:
return None
@staticmethod
def udf_is_ascending(x):
if x >= 0.5:
return 1
else:
return 0
@staticmethod
def udf_is_search(x):
if x >= 0.8:
return 1
else:
return 0
@staticmethod
def udf_get_asin_top(asin1, value1, asin2, value2, asin3, value3, flag):
"""通过分享转化比大小顺序找到对应的asin顺序,从而找到bs分类id"""
if max(value1, value2, value3) == value1:
asin_top1 = asin1
if max(value2, value3) == value2:
asin_top2 = asin2
asin_top3 = asin3
else:
asin_top2 = asin3
asin_top3 = asin2
elif max(value1, value2, value3) == value2:
asin_top1 = asin2
if max(value1, value3) == value1:
asin_top2 = asin1
asin_top3 = asin3
else:
asin_top2 = asin3
asin_top3 = asin1
else:
asin_top1 = asin3
if max(value1, value2) == value1:
asin_top2 = asin1
asin_top3 = asin2
else:
asin_top2 = asin2
asin_top3 = asin1
if flag == 1:
return asin_top1
elif flag == 2:
return asin_top2
else:
return asin_top3
def read_data(self):
print("1.1 读取ods_brand_analytics表")
if self.date_type in ['4_week', 'last30day']:
# sql = f"select * from ods_brand_analytics where site_name='{self.site_name}' and date_type='{self.date_type}' and date_info ='{self.date_info}';"
# self.df_st_detail_current = self.df_st_detail.filter(f"date_info='{self.date_info}'").cache()
# df = self.df_date.toPandas()
# df_loc = df.loc[(df.year_week == f'{self.date_info}') & (df.week_day == 1)]
# self.date_info = self.date_info2
self.date_info_last = self.date_info_tuple[0][:7]
self.date_info_current_last_year = self.date_info_tuple[-1][:7].replace(f"{self.year}", f"{int(self.year) - 1}")
print("4_week---self.date_info_last, self.date_info_current_last_year:", self.date_info_last, self.date_info_current_last_year)
# self.date_info_current_year = self.date_info_tuple[-1][:7].replace(f"{self.year}", f"{int(self.year) - 1}")
sql = f"select * from ods_brand_analytics where (site_name='{self.site_name}' and date_type='{self.date_type}' and date_info ='{self.date_info}') " \
f" or (site_name='{self.site_name}' and date_type='month' and date_info between '{self.date_info_current_last_year}' and '{self.date_info_last}')"
else:
sql = f"select * from ods_brand_analytics where site_name='{self.site_name}' " \
f"and date_type='{self.date_type}' and date_info between '{self.date_info_current_last_year}' and '{self.date_info}';"
print("sql:", sql)
self.df_st_detail = self.spark.sql(sql).cache()
if self.date_type == '4_week':
self.df_st_detail.groupby(['date_info']).count().show(100)
self.df_st_detail.show(10, truncate=False)
self.df_st_detail_current = self.df_st_detail.filter(f"date_info='{self.date_info}'").cache()
self.df_st_detail_last = self.df_st_detail.filter(f"date_info='{self.date_info_last}'").\
select("search_term", "rank").\
withColumnRenamed("rank", "rank_last")
self.df_st_detail_current_last_year = self.df_st_detail.filter(f"date_info='{self.date_info_current_last_year}'"). \
select("search_term")
print("1.2 读取ods_st_quantity_being_sold表")
if self.site_name in ['us'] and ((int(self.month) >= 12 and int(self.year) >= 2022) or (int(self.year) >= 2023)):
sql = f"select search_term, quantity_being_sold as st_quantity_being_sold from ods_st_quantity_being_sold " \
f"where site_name='{self.site_name}' and date_type='day' and date_info in {self.date_info_tuple};"
else:
sql = f"select search_term, quantity_being_sold as st_quantity_being_sold from ods_brand_analytics " \
f"where site_name='{self.site_name}' and date_type='week' and date_info >= '2022-01';"
print("sql:", sql)
self.df_st_quantity = self.spark.sql(sqlQuery=sql).cache()
self.df_st_quantity.show(10, truncate=False)
print("1.3 读取ods_rank_search_rate_repeat表")
if (int(self.year) <= 2022 and int(self.month) <= 11) or int(self.year) <= 2021:
params = f"date_info='2022-11'"
else:
params = f"date_info='{self.year}-{self.month}'"
sql = f"select rank, search_num as st_search_num, rate as st_search_rate, search_sum as st_search_sum " \
f"from ods_rank_search_rate_repeat where site_name='{self.site_name}' and date_type='month' and {params};"
print("sql:", sql)
self.df_st_rate = self.spark.sql(sql).cache()
self.df_st_rate.show(10, truncate=False)
if self.df_st_rate.count() == 0:
sql = f"select rank, search_num as st_search_num, rate as st_search_rate, search_sum as st_search_sum, date_info " \
f"from ods_rank_search_rate_repeat where site_name='{self.site_name}';"
print("sql:", sql)
self.df_st_rate = self.spark.sql(sql).cache()
print("self.df_st_rate开窗前:", self.df_st_rate.count())
window = Window.partitionBy(["rank"]).orderBy(
self.df_st_rate.date_info.desc()
)
self.df_st_rate = self.df_st_rate.withColumn("date_info_rank", F.row_number().over(window=window)). \
filter("date_info_rank=1")
print("self.df_st_rate开窗后:", self.df_st_rate.count())
self.df_st_rate = self.df_st_rate.drop("date_info_rank", "date_info")
self.df_st_rate.show(10, truncate=False)
print("1.4 读取dim_cal_asin_history_detail表")
sql = f"select asin, bsr_cate_1_id, bsr_cate_current_id " \
f"from dim_cal_asin_history_detail where site_name='{self.site_name}';"
print("sql:", sql)
self.df_asin_history = self.spark.sql(sql).cache()
self.df_asin_history.show(10, truncate=False)
def handle_data(self):
self.handle_columns_null()
self.handle_st_click_and_conversion()
self.handle_st_rate_and_quantity()
self.handle_st_first()
self.handle_st_ascending()
self.handle_st_search()
self.handle_st_top3_asin()
self.handle_st_new_market_segment()
self.handle_columns_renamed()
self.df_save = self.df_st_detail_current
self.df_save = self.df_save.drop_duplicates(['search_term'])
print("self.df_save.columns:", self.df_save.columns)
# self.df_save.show(10, truncate=False)
# quit()
def handle_columns_null(self):
# 点击率和转换率和asin123字段脏数据处理,数值类型置为0,字符串类型置为null
self.df_st_detail_current = self.df_st_detail_current.withColumn('click_share1', F.when(self.df_st_detail_current.click_share1>=0, self.df_st_detail_current.click_share1).otherwise(0.0))
self.df_st_detail_current = self.df_st_detail_current.withColumn('click_share2', F.when(self.df_st_detail_current.click_share2>=0, self.df_st_detail_current.click_share2).otherwise(0.0))
self.df_st_detail_current = self.df_st_detail_current.withColumn('click_share3', F.when(self.df_st_detail_current.click_share3>=0, self.df_st_detail_current.click_share3).otherwise(0.0))
self.df_st_detail_current = self.df_st_detail_current.withColumn('conversion_share1', F.when(self.df_st_detail_current.conversion_share1>=0, self.df_st_detail_current.conversion_share1).otherwise(0.0))
self.df_st_detail_current = self.df_st_detail_current.withColumn('conversion_share2', F.when(self.df_st_detail_current.conversion_share2>=0, self.df_st_detail_current.conversion_share2).otherwise(0.0))
self.df_st_detail_current = self.df_st_detail_current.withColumn('conversion_share3', F.when(self.df_st_detail_current.conversion_share3>=0, self.df_st_detail_current.conversion_share3).otherwise(0.0))
self.df_st_detail_current = self.df_st_detail_current.withColumn('asin1', self.u_handle_columns_asin123('asin1'))
self.df_st_detail_current = self.df_st_detail_current.withColumn('asin2', self.u_handle_columns_asin123('asin2'))
self.df_st_detail_current = self.df_st_detail_current.withColumn('asin3', self.u_handle_columns_asin123('asin3'))
def handle_st_click_and_conversion(self):
print("关键词的点击率和转化率求和")
self.df_st_detail_current = self.df_st_detail_current.withColumn(
"st_click_share_sum",
self.df_st_detail_current.click_share1 + self.df_st_detail_current.click_share2 + self.df_st_detail_current.click_share3
).withColumn(
"st_conversion_share_sum",
self.df_st_detail_current.conversion_share1 + self.df_st_detail_current.conversion_share2 + self.df_st_detail_current.conversion_share3
)
def handle_st_rate_and_quantity(self):
print("关键词的在售商品数,搜索量,转化率,销量(月度)")
# st_quantity_being_sold
self.df_st_quantity = self.df_st_quantity.filter("st_quantity_being_sold > 0").groupby(['search_term']).agg(
{"st_quantity_being_sold": "mean"}
)
self.df_st_quantity = self.df_st_quantity.withColumnRenamed(
"avg(st_quantity_being_sold)", "st_quantity_being_sold"
)
# 关键词的搜索量,转化率,销量(月度)
self.df_st_detail_current = self.df_st_detail_current.join(
self.df_st_rate, on=['rank'], how='left'
).join(
self.df_st_quantity, on=['search_term'], how='left'
)
def handle_st_first(self):
print("新出词(当前天/周/4周/月/季度,第1次出现)")
self.df_st_detail_duplicated = self.df_st_detail.filter(f"date_info!='{self.date_info}'")
self.df_st_detail_duplicated = self.df_st_detail_duplicated.select('search_term').dropDuplicates(
['search_term']).withColumn("st_is_first_text", F.lit(0))
self.df_st_detail_current = self.df_st_detail_current.join(
self.df_st_detail_duplicated, on='search_term', how='left'
)
self.df_st_detail_current = self.df_st_detail_current.fillna(
{"st_is_first_text": 1}
)
# self.df_st_detail_current.show(10, truncate=False)
def handle_st_ascending(self):
print("上升词(相邻2天/周/月/季度,上升超过50%的排名)")
self.df_st_detail_current = self.df_st_detail_current.join(
self.df_st_detail_last, on='search_term', how='left'
)
self.df_st_detail_current = self.df_st_detail_current.na.fill({'rank_last': 0})
self.df_st_detail_current = self.df_st_detail_current.withColumn(
"st_is_ascending_text_rate",
(self.df_st_detail_current.rank_last - self.df_st_detail_current.rank) / self.df_st_detail_current.rank_last
)
self.df_st_detail_current = self.df_st_detail_current.na.fill({'st_is_ascending_text_rate': -1})
self.df_st_detail_current = self.df_st_detail_current.withColumn(
"st_is_ascending_text", self.u_is_ascending(self.df_st_detail_current.st_is_ascending_text_rate))
self.df_st_detail_current = self.df_st_detail_current.drop("rank_last")
# self.df_st_detail_current.show(10, truncate=False)
def handle_st_search(self):
print("热搜词(历史出现占比>=80%)")
df_counts = self.df_st_detail.groupby(['search_term']).agg(
F.count_distinct("date_info").alias("st_appear_history_counts"))
df_distinct = self.df_st_detail.drop_duplicates(["date_info"])
# df_distinct.select("search_term", "date_info").show(20, truncate=False)
self.df_st_detail_current = self.df_st_detail_current.join(
df_counts, on='search_term', how='left'
)
self.df_st_detail_current = self.df_st_detail_current.withColumn(
f"st_history_counts", F.lit(len(df_distinct.to_pandas_on_spark().date_info.to_numpy()))
)
# self.df_st_detail_current.show(20, truncate=False)
self.df_st_detail_current = self.df_st_detail_current.withColumn(
"st_is_search_text_rate",
self.df_st_detail_current[f"st_appear_history_counts"] / self.df_st_detail_current[f"st_history_counts"])
self.df_st_detail_current = self.df_st_detail_current.withColumn(
"st_is_search_text", self.u_is_search(self.df_st_detail_current.st_is_search_text_rate))
# self.df_st_detail_current.show(10, truncate=False)
def handle_st_top3_asin(self):
print("关键词的top3asin--匹配关键词的bsr一级分类id")
self.df_st_detail_current = self.df_st_detail_current.withColumn(
"st_top_asin1",
self.u_get_asin_top(
"asin1", "conversion_share1",
"asin2", "conversion_share2",
"asin3", "conversion_share3",
F.lit(1)
)
)
self.df_st_detail_current = self.df_st_detail_current.withColumn(
"st_top_asin2",
self.u_get_asin_top(
"asin1", "conversion_share1",
"asin2", "conversion_share2",
"asin3", "conversion_share3",
F.lit(2)
)
)
self.df_st_detail_current = self.df_st_detail_current.withColumn(
"st_top_asin3",
self.u_get_asin_top(
"asin1", "conversion_share1",
"asin2", "conversion_share2",
"asin3", "conversion_share3",
F.lit(3)
)
)
df1 = self.df_st_detail_current.select("search_term", "st_top_asin1").\
withColumnRenamed("st_top_asin1", "asin").withColumn("type", F.lit(1))
df2 = self.df_st_detail_current.select("search_term", "st_top_asin2"). \
withColumnRenamed("st_top_asin2", "asin").withColumn("type", F.lit(2))
df3 = self.df_st_detail_current.select("search_term", "st_top_asin3"). \
withColumnRenamed("st_top_asin3", "asin").withColumn("type", F.lit(3))
df = df1.unionByName(df2, allowMissingColumns=True).unionByName(df3, allowMissingColumns=True)
df = df.join(self.df_asin_history, on='asin', how="left")
# df.show(10, truncate=False)
# df.filter("asin='B00E4WOQU0'").show()
window = Window.partitionBy(["search_term"]).orderBy(
df.type.asc_nulls_last()
)
df = df.withColumn("type_rank", F.row_number().over(window=window)). \
filter("type_rank=1")
df = df.drop("type_rank", "type", "asin")
# df.show(10, truncate=False)
# df.filter("asin='B00E4WOQU0'").show()
self.df_st_detail_current = self.df_st_detail_current.join(df, on="search_term", how="left")
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed("bsr_cate_1_id", "st_bsr_cate_1_id")
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed("bsr_cate_current_id", "st_bsr_cate_current_id")
def handle_st_new_market_segment(self):
print("判断关键词是否属于新细分市场,排名超过100w的关键词为否")
self.df_st_detail_current_last_year = self.df_st_detail_current_last_year.withColumn("st_is_new_market_segment", F.lit(0))
self.df_st_detail_current = self.df_st_detail_current.join(
self.df_st_detail_current_last_year, on=['search_term'], how='left'
)
self.df_st_detail_current = self.df_st_detail_current.fillna(
{"st_is_new_market_segment": 1}
)
self.df_st_detail_current = self.df_st_detail_current.withColumn(
"st_is_new_market_segment", F.when(
self.df_st_detail_current.rank <= 1000000,
self.df_st_detail_current.st_is_new_market_segment
).otherwise(F.lit(0))
)
def handle_columns_renamed(self):
self.df_st_detail_current = self.df_st_detail_current.drop('id', 'created_time', 'updated_time', 'product_title1', 'product_title2', 'product_title3', 'quantity_being_sold')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('rank', 'st_rank')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('asin1', 'st_asin1')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('click_share1', 'st_click_share1')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('conversion_share1', 'st_conversion_share1')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('asin2', 'st_asin2')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('click_share2', 'st_click_share2')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('conversion_share2', 'st_conversion_share2')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('asin3', 'st_asin3')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('click_share3', 'st_click_share3')
self.df_st_detail_current = self.df_st_detail_current.withColumnRenamed('conversion_share3', 'st_conversion_share3')
# self.df_save.show(10, truncate=False)
if __name__ == '__main__':
site_name = sys.argv[1] # 参数1:站点
date_type = sys.argv[2] # 参数2:类型:day/week/4_week/month/quarter
date_info = sys.argv[3] # 参数3:年-月-日/年-周/年-月/年-季, 比如: 2022-1
handle_obj = DwtStDetail(site_name=site_name, date_type=date_type, date_info=date_info)
handle_obj.run()